How Samay Kohli’s GreyOrange Revolutionizes E-Commerce Logistics with AI-Powered Robots — Serving 200+ Clients, Automating 30% of India’s Warehouses and Driving $1.7B Valuation
Founded in 2011 by Samay Kohli and Akash Gupta, GreyOrange emerged from a vision to automate warehousing and logistics using robotics and AI. At a time when India’s e-commerce boom was creating unprecedented demand for fast, efficient delivery, GreyOrange sought to solve one of the sector’s biggest bottlenecks: manual warehouse operations.
GreyOrange designs and deploys AI-powered robots capable of sorting, picking, packing, and transporting goods within warehouses. These solutions optimize workflow, reduce errors, and increase operational efficiency. From startups to giants like Flipkart, Amazon, and DHL, the company now serves 200+ clients globally, automating crucial parts of their supply chains.
By 2025, GreyOrange has achieved a $1.7 billion valuation and $100 million in annual revenue, becoming a leading robotics and AI enterprise in India and abroad. Its technology now automates roughly 30% of India’s e-commerce warehouse operations, a remarkable feat in a sector struggling with labor-intensive processes.
The company’s key innovation lies in combining robotics hardware with AI-driven software platforms. Its robots navigate dynamic warehouse layouts, collaborate with human operators, and adapt to real-time inventory changes. This integration ensures minimal downtime and maximum throughput — critical for the fast-paced world of online retail.
GreyOrange also emphasizes scalability and customization. Its modular robotic solutions can be deployed in warehouses of varying sizes, across sectors such as e-commerce, FMCG, logistics, and pharmaceuticals. Clients benefit from predictive analytics, operational dashboards, and workflow automation, which together reduce labor costs and improve order accuracy.
The company’s growth trajectory has been fueled by venture funding from global investors and strong partnerships with logistics leaders. Its commitment to deep tech — from AI-driven warehouse management to autonomous material handling — has positioned GreyOrange as a category-defining player.
GreyOrange’s impact extends beyond efficiency. By automating repetitive tasks, it allows human workers to focus on higher-value activities, improving workplace safety and job satisfaction. Additionally, automation helps reduce waste and energy consumption, contributing to more sustainable operations.
Samay Kohli’s leadership has been instrumental in scaling GreyOrange globally while keeping innovation at its core. The company now operates R&D centers in India, Singapore, and the U.S., constantly developing next-generation robotic solutions.
In 2025, GreyOrange stands as a proof point that deep technology can solve operational bottlenecks in traditional industries, enabling Indian companies to compete on a global scale. Its success demonstrates the transformative power of robotics and AI in logistics — a sector that underpins e-commerce growth worldwide.
GreyOrange’s journey reflects the broader narrative of India’s tech startups moving beyond software to hardware-intensive innovation. By marrying AI with robotics, it has not only created a billion-dollar enterprise but also redefined how warehouses operate in the 21st century.
In conclusion, GreyOrange exemplifies the potential of tech-driven efficiency, proving that intelligent automation is key to scaling modern commerce. As e-commerce continues to expand, GreyOrange is poised to remain at the forefront, solving complex logistical challenges with innovation, precision, and deep tech expertise.
Last Updated on Saturday, October 25, 2025 6:57 pm by Startup Newswire Team
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