Summary of KisaanSay’s Funding Milestone: KisaanSay, a direct-from-origin food brand that partners with farmer collectives across India, has raised $2 million in a pre-seed funding round led by Jungle Ventures through its First Cheque@Jungle platform. Additional contributions came from senior leaders in the food industry.
Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay focuses on sourcing, minimally processing, and packaging food products directly at their origin to ensure quality and authenticity. With over 80 products across 12 categories, the brand collaborates with 20 farmer collectives representing more than 50,000 farmers. It operates on a co-brand and co-profit model, offering mutual benefits to both farmers and consumers through fair practices and healthier food options.
The funding will be utilized to scale operations, expand the product portfolio, enhance distribution channels, strengthen marketing efforts, and build a dedicated team to support growth. Leadership from both KisaanSay and Jungle Ventures expressed enthusiasm for the partnership, highlighting its potential to transform India’s food supply chain by bridging the gap between farmers and consumers with provenance-driven products.
KisaanSay’s Pre-Seed Success
KisaanSay, an emerging direct-from-origin food brand partnering with farmer collectives across India, has successfully raised $2 million in a pre-seed funding round. Jungle Ventures, through its First Cheque@Jungle platform, led the round, with additional contributions from prominent leaders in the food industry.
What Makes KisaanSay Unique?
Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to transform the food supply chain by prioritizing transparency and authenticity. By sourcing, minimally processing, and packaging products directly at their origin, the brand ensures quality and sustainability.
Operating across 12 categories with over 80 products, KisaanSay collaborates with 20 farmer collectives representing more than 50,000 farmers. Its co-brand and co-profit partnership model ensures that both farmers and consumers benefit. Farmers gain better income opportunities, while consumers access healthier and fresher food options.
The company’s distribution strategy includes e-commerce platforms, its direct-to-consumer channel, and retail stores in the Delhi NCR region.
Expanding Horizons
The newly acquired funding will enable KisaanSay to scale operations, enhance its product portfolio, and broaden its distribution network. The brand also plans to invest in marketing initiatives and build a dedicated team to support its ambitious growth goals.
Voices from Leadership
Expressing enthusiasm for the partnership, Nitin Puri, Co-Founder of KisaanSay, stated, “We are thrilled to welcome Jungle Ventures to the KisaanSay family. Amit and Rishab have been instrumental throughout this journey, and we’re confident in their expertise to guide us from idea to IPO.”
Rishab Malik, Partner at Jungle Ventures, highlighted KisaanSay’s unique value proposition, saying, “KisaanSay addresses a crucial gap in India’s food supply chain, creating a direct link between farmers and consumers. Their commitment to provenance and quality stood out to us, making this partnership an exciting step forward.”
Edited by : Sai Jyothi
Last Updated on Friday, January 17, 2025 11:33 am by Startup Newswire Team
