Ellementry a direct-to-consumer (D2C) homeware and gifting brand has secured early-stage funding from She Capital
Key Points
- Ellementry, a sustainable homeware and gifting brand, concludes successful funding round from She capital to accelerate expansion efforts.
- Founded in 2018 by Ayush Baid and Riddhima Khandelwal, ellementry emphasizes high-quality products and sustainability.
- The brand operates both online and offline, with a presence in 16 stores across 13 Indian cities and major online platforms.
- Plans to double customer base within the next 12 months, with expansion into 12 countries including the USA, Europe, and the Middle East.
ellementry, a leading homeware and gifting brand committed to sustainable living, has recently concluded a successful funding round aimed at accelerating its expansion efforts. The infusion of funds will fuel the brand’s growth and enhance its product offerings, production capabilities, and market presence both within India and internationally.
Founded in 2018 by entrepreneur Ayush Baid and Creative Head Riddhima Khandelwal, ellementry has quickly risen to prominence in the homeware market. The brand’s dedication to curating high-quality products that marry functionality with aesthetic appeal has earned it widespread recognition. By leveraging in-house manufacturing across various materials like terracotta, ceramic, wood, and papier mâché, ellementry has established itself as a champion of sustainability and consumer-centric design.
Operating through a combination of online and offline channels, ellementry boasts a presence in 16 stores across 13 Indian cities and on major online platforms including Amazon, Tata Cliq, and Myntra. With over 4 lakh orders fulfilled and a customer base exceeding 2.5 lakhs, the brand has made significant strides since its inception. Furthermore, ellementry has expanded its reach to 12 countries, including the USA, Europe, and the Middle East, with plans to double its customer base in the next 12 months.
Looking forward, ellementry is set to introduce new products in the textile and home decor segments ahead of Diwali. Its in-house manufacturing units enable swift additions to the product lineup, which currently boasts over 1000 SKUs. Despite facing market challenges, ellementry achieved a double-digit growth percentage in the last financial year, demonstrating its resilience and potential for further expansion in India’s dynamic homeware retail sector.
Founder and CEO Ayush Baid expressed excitement about the funding, stating, “We are looking forward to this association and what it brings with it. Innovating and creating handcrafted homeware and gifting solutions for people to experience and appreciate. We can’t wait for more people to experience all that ellementry has in store.”
Anisha Singh, Partner at She Capital, praised ellementry’s commitment to design, functionality, and ethical practices, noting its alignment with the growing demand for conscious consumerism, particularly among women. Singh expressed confidence that ellementry will emerge as the leading destination for those seeking to create beautiful and sustainable homes.