Top 10 Social Media Influencers in India
Discover the Top 10 Social Media Influencers in India who are making waves online. From fashion to fitness, explore their inspiring journeys and massive followings.
Social media has become a powerful platform where individuals can share their passions, inspire millions, and even shape trends. In India, the rise of social media influencers has been phenomenal, with personalities from diverse backgrounds capturing the hearts of their audiences. Here’s a look at the top 10 social media influencers in India who have made a significant impact in their respective fields.
Table of Contents
1. Bhuvan Bam
Bhuvan Bam, the mastermind behind the YouTube channel BB Ki Vines, has become one of India’s most beloved social media influencers. His journey began with short, humorous videos shot on his smartphone, which quickly gained traction due to their relatable content. Bhuvan’s comedic skits often depict everyday scenarios in a middle-class Indian household, featuring multiple characters played by him. Over the years, he has expanded his reach beyond YouTube by delving into music, releasing several singles that have been well-received. His multifaceted talent and down-to-earth personality have made him a favorite among millions of Indians.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| YouTube | 15M+ | Comedy, Music | Creator of BB Ki Vines, won multiple awards for digital content creation |
| 15M+ | Comedy, Music | Launched music singles, collaborated with celebrities and brands |
- Platform: YouTube, Instagram
- Followers: 15M+ (YouTube), 15M+ (Instagram)
- Niche: Comedy, Music
- About: Bhuvan Bam, the creator behind the popular YouTube channel BB Ki Vines, is a household name in India. He blends humor with relatable content, making him one of the most loved and followed influencers in the country. Bhuvan’s versatility extends to music, where he has released several singles that have garnered millions of views.
2. Prajakta Koli (MostlySane)
Prajakta Koli, better known as MostlySane, has carved a niche for herself in the Indian digital space through her quirky and relatable comedy content. Starting as a radio jockey, Prajakta soon realized her passion for creating videos and transitioned to YouTube. Her content typically revolves around everyday life situations, family dynamics, and social issues, all delivered with a humorous twist. Prajakta’s relatable and energetic style has resonated with millions of viewers, especially young adults. She has also been involved in several social campaigns and collaborated with international organizations, including the United Nations, to spread awareness on various issues.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| YouTube | 8M+ | Comedy, Vlogging | UN Youth Ambassador, participated in global initiatives |
| 5M+ | Comedy, Vlogging | Collaborated with major brands, acted in Netflix series |
- Platform: YouTube, Instagram
- Followers: 8M+ (YouTube), 5M+ (Instagram)
- Niche: Comedy, Vlogging
- About: Prajakta Koli, known as MostlySane, is another top comedy influencer. She creates content that revolves around everyday situations, making her videos highly relatable. Her quirky sense of humor and energetic personality have earned her a massive following and several brand endorsements.
3. Amit Bhadana
Amit Bhadana is a pioneering figure in the Indian YouTube comedy scene. Known for his distinctive style that incorporates regional languages and cultural references, Amit’s content resonates deeply with viewers from various parts of India. His comedic skits often explore themes related to everyday struggles, family issues, and friendships, with a focus on middle-class life. Amit’s relatable humor and storytelling have helped him build one of the largest followings on YouTube in India. His journey from a small-town boy to a digital superstar is an inspiration to many aspiring content creators.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| YouTube | 25M+ | Comedy, Entertainment | Won the Dadasaheb Phalke Award for Best YouTube Creator |
| 8M+ | Comedy, Entertainment | Featured in Forbes India’s 30 Under 30 list |
- Platform: YouTube, Instagram
- Followers: 25M+ (YouTube), 8M+ (Instagram)
- Niche: Comedy, Entertainment
- About: Amit Bhadana’s unique comedic style, which incorporates regional language and cultural nuances, has struck a chord with the Indian audience. His skits often depict the typical life of a middle-class family, resonating deeply with his viewers.
4. Komal Pandey
Komal Pandey is a fashion influencer known for her bold and creative sense of style. Starting her journey as a fashion blogger, Komal quickly gained popularity due to her innovative approach to fashion, often mixing traditional and contemporary styles. Her content includes styling tips, fashion hacks, and lifestyle vlogs that inspire her audience to experiment with their looks. Komal’s fearless fashion choices and her ability to break stereotypes have made her a prominent figure in the Indian fashion industry. She continues to push the boundaries of fashion content on social media.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| 2M+ | Fashion, Lifestyle | Featured in leading fashion magazines, collaborated with top brands | |
| YouTube | 1M+ | Fashion, Lifestyle | Known for her #FashionTherapy series, recognized for her innovative fashion content |
- Platform: Instagram, YouTube
- Followers: 2M+ (Instagram), 1M+ (YouTube)
- Niche: Fashion, Lifestyle
- About: Komal Pandey is a fashion influencer known for her bold style and creative content. Her Instagram and YouTube channels are filled with fashion tips, styling videos, and lifestyle vlogs. Komal’s unique approach to fashion has set her apart in the industry.
5. CarryMinati (Ajey Nagar)
CarryMinati, whose real name is Ajey Nagar, is one of the most prominent and controversial figures in the Indian digital space. Known for his roast videos and edgy humor, CarryMinati has amassed a huge following, particularly among the youth. His content often features satirical commentary on trending topics, pop culture, and social media phenomena. CarryMinati’s distinct style and fearless approach to content creation have made him a trailblazer in the Indian YouTube community. Despite facing several controversies, including content bans, Ajey has remained one of the most influential digital personalities in India.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| YouTube | 40M+ | Comedy, Roasting, Gaming | Won several Streamy Awards, featured in TIME magazine’s list of Next Generation Leaders |
| 18M+ | Comedy, Gaming | Known for viral roast videos, broke YouTube India’s viewership records |
- Platform: YouTube, Instagram
- Followers: 40M+ (YouTube), 18M+ (Instagram)
- Niche: Comedy, Roasting, Gaming
- About: Ajey Nagar, popularly known as CarryMinati, is a YouTube sensation in India. Known for his roast videos and gaming streams, CarryMinati has a massive following among the youth. His content is often edgy and filled with humor, which has earned him a loyal fanbase.
6. Kusha Kapila
Kusha Kapila is a content creator who has made a significant impact in the world of digital comedy. Her rise to fame began with her portrayal of fictional characters like ‘Billi Maasi,’ which became a massive hit on social media. Kusha’s content often blends humor with social commentary, addressing everyday issues with a satirical twist. Her sharp wit and ability to create relatable characters have made her a favorite among Indian audiences. Kusha has also ventured into acting and has been a part of several web series and digital campaigns.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| 3M+ | Comedy, Entertainment | Featured in web series and digital campaigns, collaborated with major brands | |
| YouTube | 1M+ | Comedy, Entertainment | Known for viral characters, regular contributor to popular digital platforms |
- Platform: Instagram, YouTube
- Followers: 3M+ (Instagram), 1M+ (YouTube)
- Niche: Comedy, Entertainment
- About: Kusha Kapila is known for her hilarious characters and satirical content on social media. She rose to fame with her portrayal of ‘Billi Maasi,’ a character that became an instant hit. Kusha’s content often touches on societal norms with a humorous twist, making her one of the most relatable influencers in India.
7. Dolly Singh
Dolly Singh is a social media influencer who gained popularity for her humorous skits and fashion content. She began her journey as a content creator with iDiva, where her quirky and relatable videos quickly went viral. Dolly is known for her comedic characters and her ability to parody societal stereotypes in a light-hearted yet impactful way. Apart from comedy, she also shares fashion and lifestyle content, collaborating with other influencers and brands. Dolly’s versatility and authentic approach have made her one of the most admired content creators in India.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| 2M+ | Comedy, Fashion | Collaborated with Bollywood celebrities, featured in multiple digital campaigns | |
| YouTube | 600K+ | Comedy, Fashion | Recognized for her role in web series and content creation in fashion industry |
- Platform: Instagram, YouTube
- Followers: 2M+ (Instagram), 600K+ (YouTube)
- Niche: Comedy, Fashion
- About: Dolly Singh is a comedian and content creator who gained popularity with her humorous skits and fashion content. She frequently collaborates with other influencers and celebrities, creating engaging and entertaining content that resonates with a wide audience.
8. Ranveer Allahbadia (BeerBiceps)
Ranveer Allahbadia, known online as BeerBiceps, is a fitness enthusiast turned content creator who has expanded his brand to encompass self-improvement, entrepreneurship, and mental health. Ranveer started his journey by sharing fitness tips and workout routines on YouTube, but his content has since evolved to include interviews with thought leaders, motivational videos, and discussions on personal development. His podcast, ‘The Ranveer Show,’ is one of the most popular in India, featuring guests from various industries. Ranveer’s holistic approach to life and success has resonated with a broad audience, making him a significant influence in the digital space.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| YouTube | 6M+ | Fitness, Self-improvement, Entrepreneurship | Host of ‘The Ranveer Show,’ collaborated with top entrepreneurs and celebrities |
| 3M+ | Fitness, Lifestyle | Featured in Forbes 30 Under 30 Asia, recognized for contributions to mental health awareness |
- Platform: YouTube, Instagram
- Followers: 6M+ (YouTube), 3M+ (Instagram)
- Niche: Fitness, Self-improvement, Entrepreneurship
- About: Ranveer Allahbadia, known as BeerBiceps, started his journey as a fitness influencer but has since expanded into various domains, including self-improvement, entrepreneurship, and mental health. His podcast, ‘The Ranveer Show,’ features interviews with celebrities and thought leaders, making him a prominent voice in the influencer space.
9. Gaurav Taneja (Flying Beast)
Gaurav Taneja, also known as Flying Beast, is a notable social media influencer whose content spans fitness, vlogging, and aviation. He began his digital journey with FitMuscle TV, where he shared fitness advice and workout routines. However, Gaurav’s popularity soared with his Flying Beast channel, where he offers a glimpse into his life as a commercial pilot, his family, and his travels. His vlogs are characterized by their candid and engaging style, often featuring day-to-day activities, travel experiences, and family moments. Gaurav’s unique combination of fitness expertise, aviation career, and personal vlogs has made him a significant figure in the Indian digital space.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| YouTube | 8M+ | Fitness, Vlogging, Aviation | Gained popularity for unique vlogging style, featured in major brand collaborations |
| 3M+ | Fitness, Lifestyle | Known for fitness expertise, traveled with family to popular destinations |
- Platform: YouTube, Instagram
- Followers: 8M+ (YouTube), 3M+ (Instagram)
- Niche: Fitness, Vlogging, Aviation
- About: Gaurav Taneja, also known as Flying Beast, is a multifaceted influencer with interests in fitness, aviation, and lifestyle vlogging. His engaging content, which includes travel vlogs, fitness tips, and personal experiences, has made him one of the most popular influencers in India.
10. Jannat Zubair Rahmani
Jannat Zubair Rahmani is a young and vibrant actress and social media influencer who has captured the hearts of millions with her engaging content. Starting her career as a child artist in Indian television, Jannat transitioned to social media where she gained immense popularity on Instagram and TikTok before it was banned in India. Her content includes fashion, lifestyle, and personal vlogs, often showcasing her style and daily life. Jannat’s youthful energy and relatable content have resonated strongly with her audience, making her one of the most influential young celebrities in the Indian digital space.
| Platform | Follower Count | Niche | Notable Achievements |
|---|---|---|---|
| 50M+ | Acting, Fashion, Lifestyle | Known for viral content, collaborated with leading brands, featured in music videos | |
| TikTok (formerly) | 28M+ | Acting, Lifestyle | Popular for creative and entertaining videos, gained widespread recognition before TikTok ban |
- Platform: Instagram, TikTok (formerly)
- Followers: 50M+ (Instagram), 28M+ (TikTok before ban)
- Niche: Acting, Fashion, Lifestyle
- About: Jannat Zubair Rahmani is a young actress and social media influencer with a massive following. She started her career as a child artist and quickly gained popularity on platforms like Instagram and TikTok. Jannat’s content primarily focuses on fashion, lifestyle, and her personal life, making her one of the most influential figures among the youth.
FAQs on Top 10 Social Media Influencers in India
1. Who is the most popular social media influencer in India?
Answer: As of now, CarryMinati (Ajey Nagar) is one of the most popular social media influencers in India, with over 40 million subscribers on YouTube. His roast videos and gaming streams have earned him a massive following, especially among the youth.
2. What platforms do these influencers use the most?
Answer: The most common platforms used by the top social media influencers in India are YouTube and Instagram. Some influencers also gained popularity on TikTok before it was banned in India.
3. How do social media influencers earn money?
Answer: Social media influencers earn money through various avenues such as brand endorsements, sponsored content, YouTube ad revenue, affiliate marketing, and merchandise sales. Some also monetize their content through platforms like Patreon or by hosting paid workshops and webinars.
4. Why are social media influencers important?
Answer: Social media influencers have a significant impact on public opinion, consumer behavior, and trends. They provide authentic, relatable content that resonates with their audience, making them valuable partners for brands looking to reach specific demographics.
5. How can I become a social media influencer?
Answer: To become a social media influencer, start by choosing a niche that you are passionate about. Consistently create high-quality content that adds value to your audience, engage with your followers, and build a personal brand. Over time, as you grow your following, opportunities for collaborations and monetization will arise.
6. What are some tips for growing a social media following?
Answer: Some tips for growing a social media following include:
- Posting consistently
- Engaging with your audience by responding to comments and messages
- Collaborating with other influencers
- Using relevant hashtags to increase visibility
- Creating content that is informative, entertaining, or inspirational
7. Which social media influencer is known for fashion in India?
Answer: Komal Pandey is a well-known fashion influencer in India. Her unique and bold fashion sense has made her a prominent figure in the fashion industry, and she has a significant following on both Instagram and YouTube.
8. Are social media influencers only popular in urban areas?
Answer: While social media influencers tend to have large followings in urban areas due to higher internet penetration, many influencers, like Amit Bhadana, have resonated with audiences in rural and semi-urban areas as well. Their content often reflects the diverse cultures and languages of India.
9. What kind of content does Prajakta Koli (MostlySane) create?
Answer: Prajakta Koli, known as MostlySane, creates comedy and vlogging content. Her videos often depict everyday situations in a humorous way, making her content highly relatable and popular among her audience.
10. How do influencers like Ranveer Allahbadia (BeerBiceps) diversify their content?
Answer: Ranveer Allahbadia started with fitness content but later diversified into self-improvement, entrepreneurship, and mental health topics. He also hosts a podcast, ‘The Ranveer Show,’ where he interviews celebrities and thought leaders, offering valuable insights to his audience.
Conclusion
These influencers have not only gained immense popularity but have also managed to leverage their platforms for various causes, brand endorsements, and even social change. Their influence on social media reflects the diverse interests of the Indian audience, from comedy and fashion to fitness and self-improvement. As they continue to grow their follower base, these influencers are shaping the future of digital content in India.