Tuesday, July 23, 2024
Brand Post

Top 10 Social Media Startups in India

Discover the top 10 social media startups in India revolutionizing the digital landscape with innovative platforms. Explore how these startups are transforming content creation, regional connectivity, and influencer marketing in the vibrant Indian market.

India’s digital landscape is booming, and social media startups are at the forefront of this transformation. With a growing number of internet users and a vibrant entrepreneurial ecosystem, Indian startups are creating innovative platforms that cater to diverse audiences. Here, we look at the top 10 social media startups in India that are making significant waves.

1. ShareChat

ShareChat- Top 10 Social Media Startups in india
ShareChat- Top 10 Social Media Startups in india

ShareChat is a social media platform founded in 2015, catering primarily to non-English speaking users in India. It supports 15 regional languages and offers a wide range of content creation tools and chat features.

FeatureDetails
Founded2015 by Ankush Sachdeva, Bhanu Singh, and Farid Ahsan
Languages Supported15 regional languages
User BaseOver 160 million active users
Main FeaturesContent creation tools, chat features, regional content library
Notable AspectsFocus on non-English speaking users, significant growth in regional markets
ShareChat– Top 10 Social Media Startups in india

Overview: Founded in 2015 by Ankush Sachdeva, Bhanu Singh, and Farid Ahsan, ShareChat is a leading social media platform in India, particularly popular among non-English speaking users.

Unique Features:

  • Supports 15 regional languages.
  • Offers content creation tools, chat features, and a vast library of regional content.
  • Active user base exceeding 160 million.

Also Read:Top 10 Edutech Startups in India

2. Chingari

Chingari- Top 10 Social Media Startups in india
Chingari- Top 10 Social Media Startups in india

Chingari, launched in 2018, gained popularity as an Indian alternative to TikTok. It is a short-video sharing platform that supports multiple Indian languages and provides monetization opportunities for content creators.

FeatureDetails
Founded2018
FoundersSumit Ghosh, Biswatma Nayak, Deepak Salvi
Platform TypeShort-video sharing
Languages SupportedMultiple Indian languages
Key MilestonesOver 50 million downloads on Google Play Store
Chingari– Top 10 Social Media Startups in india

Overview: Launched in 2018 by Sumit Ghosh, Biswatma Nayak, and Deepak Salvi, Chingari is a short-video sharing platform that gained prominence as an Indian alternative to TikTok.

Unique Features:

  • Supports multiple Indian languages.
  • Offers monetization opportunities for content creators.
  • Over 50 million downloads on the Google Play Store.

Also Read:Top 10 TravelTech Startups in India

3. Koo

Koo- Top 10 Social Media Startups in india
Koo- Top 10 Social Media Startups in india

Koo, established in 2020, is a microblogging platform similar to Twitter but tailored for Indian audiences. It supports various Indian languages and focuses on local news, entertainment, and personal opinions.

Name:Koo
Founded:2020
Founders:Aprameya Radhakrishna, Mayank Bidawatka
Type:Microblogging platform
Languages:Supports multiple Indian languages
Unique Feature:Tailored for local news and opinions
Koo– Top 10 Social Media Startups in india

Overview: Created by Aprameya Radhakrishna and Mayank Bidawatka in 2020, Koo is a microblogging platform akin to Twitter but tailored for Indian audiences.

Unique Features:

  • Available in multiple Indian languages.
  • Focuses on local news, entertainment, and personal opinions.
  • Rapid user growth, particularly after the Indian government endorsed it.

Also Read:Top 10 Mobility Startups in India

4. Trell

Trell- Top 10 Social Media Startups in india
Trell- Top 10 Social Media Startups in india

Trell, founded in 2017, is a lifestyle social commerce platform where users share recommendations through short videos. It integrates with e-commerce for product purchases and emphasizes influencer marketing.

NameTrell
Founded2017
FoundersPulkit Agrawal, Bimal Kartheek Rebba, Arun Lodhia
TypeSocial Commerce Platform
FeaturesLifestyle recommendations through short videos, integration with e-commerce, influencer marketing
User BaseOver 45 million downloads
Trell– Top 10 Social Media Startups in india

Overview: Founded in 2017 by Pulkit Agrawal, Bimal Kartheek Rebba, and Arun Lodhia, Trell is a lifestyle social commerce platform.

Unique Features:

  • Users share recommendations on fashion, beauty, travel, and more through short videos.
  • Integration with e-commerce for product purchases.
  • Strong focus on influencer marketing and user-generated content.

Also Read:Top 10 FashionTech Startups in India

5. Moj

Moj- Top 10 Social Media Startups in india
Moj- Top 10 Social Media Startups in india

Moj, launched by ShareChat in 2020, is another short-video platform that gained momentum after TikTok’s ban in India. It features multiple regional languages, AR effects, and editing tools.

NameMoj
Owned ByShareChat
Launched2020
TypeShort-video Platform
FeaturesMultiple regional languages, AR effects, editing tools
User BaseOver 100 million downloads
Moj– Top 10 Social Media Startups in india

Overview: Launched by ShareChat in 2020, Moj is another short-video platform that quickly captured a significant user base after TikTok’s ban in India.

Unique Features:

  • Available in multiple regional languages.
  • Features augmented reality (AR) effects and editing tools.
  • Over 100 million downloads on the Google Play Store.

Also Read:Top 10 HRtech Startups in India

6. Mitron

Mitron- Top 10 Social Media Startups in india
Mitron- Top 10 Social Media Startups in india

Mitron, introduced in 2020, is a video-sharing social media platform designed as an alternative to TikTok. It focuses on simplicity, Indian content, and has garnered millions of downloads.

NameMitron
Founded2020
FoundersShivank Agarwal, Anish Khandelwal
TypeVideo-sharing Platform
FeaturesSimple interface, Indian content focus
User BaseMillions of downloads
Mitron– Top 10 Social Media Startups in india

Overview: Developed by Shivank Agarwal and Anish Khandelwal in 2020, Mitron is a video-sharing social media platform designed as an alternative to TikTok.

Unique Features:

  • Simple, user-friendly interface.
  • Focuses on Indian content and creators.
  • Rapid adoption with millions of downloads in a short time.

Also Read:Top 10 AdTech Startups in India

7. Roposo

Roposo- Top 10 Social Media Startups in india
Roposo- Top 10 Social Media Startups in india

Roposo, founded in 2014, combines entertainment and social networking through channels focused on interests like fashion and cooking. It offers live streaming and has a substantial user base.

NameRoposo
Founded2014
FoundersMayank Bhangadia, Avinash Saxena, Kaushal Shubhank
TypeVideo-sharing Platform
FeaturesChannels for various interests, live streaming, social networking
User BaseOver 100 million users
Roposo– Top 10 Social Media Startups in india

Overview: Launched in 2014 by Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank, Roposo is a video-sharing platform that combines entertainment and social networking.

Unique Features:

  • Features channels based on different interests like fashion, cooking, and comedy.
  • Offers live streaming capabilities.
  • Over 100 million users.

Also Read:Top 10  BeautyTech Startups in India

8. Plixxo

Plixxo- Top 10 Social Media Startups in india
Plixxo- Top 10 Social Media Startups in india

Plixxo, established in 2016, is an influencer marketing platform connecting brands with social media influencers. It provides data-driven insights and tools for campaign management.

NamePlixxo
Founded2016
FounderPankhuri Shrivastava
TypeInfluencer Marketing Platform
FeaturesNetwork of influencers, campaign management tools, data-driven insights
FocusBrand collaboration, content creation
Plixxo– Top 10 Social Media Startups in india

Overview: Founded by Pankhuri Shrivastava in 2016, Plixxo is an influencer marketing platform connecting brands with social media influencers.

Unique Features:

  • Wide network of influencers across various social media platforms.
  • Data-driven insights and campaign management tools.
  • Strong focus on brand collaboration and content creation.

Also Read:Top 10 ConstructionTech Startups in India

9. BharatMatrimony

BharatMatrimony- Top 10 Social Media Startups in india
BharatMatrimony- Top 10 Social Media Startups in india

While primarily a matrimonial site, BharatMatrimony has expanded to include social networking features. It facilitates matchmaking based on regional and community-specific preferences.

NameBharatMatrimony
Founded1997
FounderMurugavel Janakiraman
TypeMatrimonial and Social Networking Platform
FeaturesRegional and community-specific matchmaking, integrated chat and video calling
User BaseOver 6 million active members
BharatMatrimony– Top 10 Social Media Startups in india

Overview: Although primarily a matrimonial site, BharatMatrimony has expanded its services to include social networking features for connecting singles.

Unique Features:

  • Regional and community-specific matchmaking.
  • Integrated chat and video calling features.
  • Over 6 million active members.

Also Read:Top 10  Cybersecurity Startups in India

10. Kutumb

Kutumb- Top 10 Social Media Startups in india
Kutumb- Top 10 Social Media Startups in india

Kutumb, launched in 2020, is a community-focused social media platform enabling users to connect with their local and regional communities. It supports multiple Indian languages and offers community management tools.

NameKutumb
Founded2020
TypeCommunity-focused Social Media Platform
FeaturesSupports multiple Indian languages, community management tools
FocusConnecting people with their local and regional communities
User BaseGrowing user engagement in regional and local communities
Kutumb– Top 10 Social Media Startups in india

Overview: Launched in 2020, Kutumb is a community-focused social media platform designed to help people connect with their communities.

Unique Features:

  • Supports multiple Indian languages.
  • Offers tools for community management and engagement.
  • Focuses on regional and local communities.

Also Read:Top 10 Social Media Startups in India

FAQs and Answers for Top 10 Social Media Startups in India

1. What are the top social media startups in India?

The top social media startups in India include ShareChat, Chingari, Koo, Trell, Moj, Mitron, Roposo, Plixxo, BharatMatrimony, and Kutumb. These platforms cater to various user needs, from short videos and microblogging to community networking and influencer marketing.

2. Which Indian social media platform is known for short videos?

Chingari, Moj, Mitron, and Roposo are popular Indian social media platforms known for their short video content. These platforms gained significant traction after the ban of TikTok in India.

3. What is ShareChat, and what makes it unique?

ShareChat is a social media platform founded in 2015 that supports 15 regional languages. It is particularly popular among non-English speaking users in India, offering content creation tools, chat features, and a vast library of regional content.

4. How does Koo differ from other social media platforms?

Koo is a microblogging platform similar to Twitter but is tailored for Indian audiences. It supports multiple Indian languages and focuses on local news, entertainment, and personal opinions.

5. What is Trell, and how does it combine social media with e-commerce?

Trell is a lifestyle social commerce platform where users share recommendations on fashion, beauty, travel, and more through short videos. It integrates e-commerce by allowing users to purchase products directly from the app, leveraging influencer marketing and user-generated content.

6. Which Indian social media startup focuses on community networking?

Kutumb is a community-focused social media platform designed to help people connect with their local communities. It supports multiple Indian languages and offers tools for community management and engagement.

7. How has BharatMatrimony expanded its services beyond matchmaking?

BharatMatrimony, primarily a matrimonial site, has integrated social networking features to help singles connect. It offers chat and video calling features, providing a more interactive and social experience for its users.

8. What opportunities do Indian social media startups offer for content creators?

Indian social media startups like ShareChat, Chingari, Trell, Moj, and Roposo provide various opportunities for content creators, including monetization options, influencer marketing, and tools for creating and sharing engaging content. These platforms support multiple languages and cater to diverse audiences.

9. How has the ban of TikTok impacted Indian social media startups?

The ban of TikTok in India created a significant opportunity for Indian social media startups like Chingari, Moj, and Mitron. These platforms quickly gained millions of users looking for alternatives to TikTok, leading to rapid growth and increased adoption.

10. What is Plixxo, and how does it support influencer marketing?

Plixxo is an influencer marketing platform founded in 2016 that connects brands with social media influencers. It offers data-driven insights, campaign management tools, and a wide network of influencers across various platforms, focusing on brand collaboration and content creation.

Conclusion

India’s social media landscape is diverse and dynamic, with startups continuously innovating to cater to the varied needs of its vast population. From short-video platforms to community-centric networks, these startups are not only fostering digital connectivity but also creating new opportunities for content creation and engagement. As the internet continues to penetrate deeper into rural areas, these social media platforms are set to play a crucial role in shaping the digital future of India.

Also Read:

Top 10 Edutech Startups in India

Top 10 TravelTech Startups in India

Top 10 Mobility Startups in India

Top 10 FashionTech Startups in India

Top 10 HRtech Startups in India

Top 10 AdTech Startups in India

Top 10  BeautyTech Startups in India

Top 10 ConstructionTech Startups in India

Top 10  Cybersecurity Startups in India

Top 10 Social Media Startups in India

Leave a Reply

Your email address will not be published. Required fields are marked *