Raghav Verma co-founded Eat.fit in 2016 under the Cult.fit umbrella to address the need for convenient, healthy meals amid busy lifestyles. Now integrated into Curefoods since 2020, the brand operates over 200 cloud kitchens nationwide, generating Rs 145 crore in FY25 revenue, and plays a key role in India’s shift toward nutritious dining where health-conscious consumers drive a $10 billion online food market growing at 20% annually.
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Roots in Fitness: From Idea to Integration
Raghav Verma, an IIT Delhi alumnus with experience in tech and operations, teamed up with Mukesh Bansal and Ankit Nagori to launch Eat.fit as part of Curefit (later Cult.fit). The vision stemmed from recognizing that fitness extends beyond gyms—nutrition is crucial. “We wanted to make healthy eating effortless,” Verma stated in a 2022 Moneycontrol interview, drawing from his background in scaling digital platforms.
Eat.fit started with calorie-counted, macro-balanced meals like grilled proteins, quinoa bowls, and low-carb wraps, prepared fresh daily without preservatives. Early focus on Bengaluru allowed rapid iteration, partnering with delivery giants like Swiggy for reach.
In 2020, as Curefoods spun off the food vertical, Eat.fit became its flagship healthy brand under Nagori’s leadership, while Verma contributed to strategic growth. This move capitalized on pandemic demand for immunity-boosting options, expanding menus to include vegan, keto, and regional healthy twists.
Menu Mastery: Nutrition Meets Convenience
Eat.fit’s offerings emphasize balanced diets: high-protein salads, millet-based thalis, and superfood smoothies, all under 500 calories per meal with detailed nutritional breakdowns via the app. Priced at Rs 150-300, meals cater to weight management, diabetes control, and general wellness, sourced from verified vendors for freshness.
The cloud kitchen model ensures efficiency—no dine-in overheads, just tech-driven prep and delivery. By FY25, Eat.fit contributed significantly to Curefoods’ Rs 746 crore revenue, with 82% from online orders. Brands like HRX (collaborations) and custom corporate plans add variety, serving offices and gyms.
Verma’s operational expertise shone in scaling: from 10 kitchens in 2017 to 200+ by 2025, covering 15 cities including Mumbai, Delhi, and Hyderabad.
Growth Metrics and Strategic Shifts
Backed by Curefoods’ $175 million funding, Eat.fit benefited from acquisitions enhancing its ecosystem. Key metrics show resilience: daily orders averaged 50,000 at peak, with customer retention through subscription plans offering 20% discounts.
In FY25, healthy meals segment hit Rs 176 crore for Curefoods, largely driven by Eat.fit. Challenges like supply chain disruptions were met with AI forecasting, reducing waste by 15%.
Eat.fit’s Contribution to Revenue
Impact on Health and Habits
Eat.fit matters by democratizing nutrition in a nation facing rising lifestyle diseases—over 70 million diabetics per WHO data. It educates via app trackers, partners with dieticians, and supports local farms for organic sourcing, aligning with sustainability goals.
Verma’s co-founding role highlights collaborative innovation, inspiring foodtech startups to blend health with tech. As Nagori noted in a 2025 X post, “Eat.fit remains our wellness cornerstone.”
Future Outlook: Scaling Sustainably
With Curefoods’ IPO on horizon, Eat.fit eyes 500 kitchens and international trials. Verma’s legacy: proving balanced diets can be delicious and delivered, fostering a healthier India one meal at a time.
In a junk-food saturated market, Eat.fit shows nutrition can thrive on convenience.
Last Updated on Friday, October 17, 2025 9:19 am by Startup Newswire Team
